Live shopping is taking over the eCommerce world, giving companies the opportunity to engage with their followers, showcase products in real-time, answer questions, and ultimately, make a sale all through a live-streamed event. That being said, there are some best practices to keep in mind to increase your likelihood of success and to make it an enjoyable experience for viewers.
Create a Plan
It’s important to remember that live shopping is an interactive experience, meaning that planning and strategizing is crucial. You’ll have to figure out who will be speaking throughout the event, what products you want to highlight, and if you want to include any special discounts or price drops throughout. Ensuring there is customer service available and that an order management team is at the ready can also help to ensure that every step of the process runs smoothly.
Select the Right Host/Guest
It’s important that the host or guests taking part in the event are experts on the brand and the products being discussed. They’ll need to be comfortable in front of a camera, be able to answer any questions, and represent the brand identity in an authentic way. Viewers don’t want to feel like they’re watching someone read from a script, instead try to ensure that the dialogue flows naturally and feels more conversational.
Gather The Right Equipment
While some may choose to conduct live shopping in a professional studio, others may opt to do it themselves. For this, you’ll need to be sure you’re prepared and have gathered everything you’ll need for the event to be a success. Avoid unwanted sounds and distractions by investing in a Deflecto Double-Sided Magnetic Sign Display so you can let others know when the recording is live.
Have Fun
If you’re just starting out with live shopping, have no fear! It’s important to remember to have fun and learn from each event. Over time, the process will start to come more naturally.
source: AOPD
